Yael Reed has over 20 years of senior leadership experience in commercial strategy, marketing, audience engagement, and partnerships across Australian sport, media, and major events.

Her career spans high-impact roles at Netball NSW, Fairfax Media, Nickelodeon, and Football Federation Australia, where she has consistently driven growth by aligning purpose-driven sport with strategic commercial opportunities.

Yael brings deep expertise in building sustainable revenue models, leading high-performing teams, and delivering integrated brand and engagement strategies.

With a holistic understanding of grassroots and elite sport, media platforms, and major events, she offers valuable insight into growing the game through strong partnerships, compelling storytelling, and inclusive participation experiences